A Successful CRM Implementation Project in a Service Company: Case Study
نویسندگان
چکیده
منابع مشابه
mesuring the staff technology readiness, the case of a multi national chemical company operating in iran
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15 صفحه اولStrategies for successful CRM implementation
Purpose – Customer relationship management (CRM) is an information system that tracks customers’ interactions with the firm and allows employees to instantly pull up information about the customers such as past sales, service records, outstanding records and unresolved problem calls. This paper aims to put forward strategies for successful implementation of CRM and discusses barriers to CRM in ...
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CRM is becoming critical to organisations worldwide as global competition increases and technological innovations in communication continue to emerge. In this descriptive case study, we have investigated a utility provider – with a geographical monopoly, who has successfully implemented a complaint management system, as part of their CRM process transformation. We have applied the teleological ...
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ژورنال
عنوان ژورنال: Organizacija
سال: 2009
ISSN: 1581-1832,1318-5454
DOI: 10.2478/v10051-009-0017-y